The principle of attractiveness summarizes all the features of learning materials which are appealing to the user and therefore contribute to enhance his/her motivation.

  • User friendliness: Are the materials easy to use (easily accessible, with a user-friendly interface and appropriate illustrations)?

  • Interactivity: Do the materials create a dialogue with the learner, in that they offer facilities and feedback, stimulate curiosity and further motivation?

  • Variety: Are the materials characterized by a range of activities, interactions and working rhythms?

  • Sensitivity: Do the materials take the affective dimension into consideration, creating an attractive environment and motivating activities?